INDUSTRY:
Cafe
CLIENT:
MoonMilk
YEAR:
2024
Categories:
Branding
MoonMilk
about.
Moonmilk is a café branding project inspired by dreamy aesthetics and soft minimalism. The concept was built around creating a space and identity that feels calm, modern, and slightly whimsical, a retreat from the fast pace of everyday life. With its clean visuals, pastel-driven palette, and thoughtful design language, Moonmilk captures the idea of taking a gentle pause, almost like sipping on serenity.
The branding blends contemporary café culture with a sense of artistry, making it more than just a coffee spot but a lifestyle brand that invites people to slow down, connect, and enjoy the moment. From the logo system to social media direction, Moonmilk was designed to resonate with a new wave of café-goers who value both aesthetic appeal and emotional experience.
challenge.
When we started Moonmilk, the goal wasn’t just to create another café identity. The founder wanted something that felt soft, calming, and different from the typical loud coffee shop vibe. The challenge was to design a brand that could capture that dreamy, slow-living feeling — while still looking modern and appealing to today’s café crowd.
result.
The outcome was more than just a café brand — Moonmilk became an identity that people could connect with emotionally. The soft aesthetic gave the café its unique charm, while the branding made it instantly recognizable and easy to fall in love with. In the end, Moonmilk stood not only as a place for coffee but as a lifestyle space where people come to slow down, breathe, and feel inspired.
