INDUSTRY:
Logistics Import & Export
CLIENT:
Ikigai
YEAR:
2024-25
Categories:
Branding/Landing Page
IKIGAI
about.
IKIGAI is a newly registered logistic & trading company in Japan. The Ikigai Project takes inspiration from the Japanese philosophy of “a reason for being,” shaping a logistics and import/export brand that stands for balance, purpose, and clarity. Just like the Ikigai framework that aligns passion, mission, vocation, and profession, Ikigai Logistics was built to connect what the world needs with what businesses can deliver, seamlessly and with meaning. The brand identity, inspired by the iconic Ikigai diagram, reflects precision, flow, and interconnectedness, mirroring the global networks that keep trade and movement alive. More than a logistics company, Ikigai represents purpose-driven connections: moving goods, ideas, and opportunities across borders with efficiency, trust, and intention.
challenge.
The main challenge is to create an aesthetic yet reliable branding that reflect both the company vision and alignment. With being aesthetic, minimal yet felt like every thing is set, grounded and humble to bring the best to the audiences in a soothing, calm reliable way.
result.
The new Ikigai identity gave the company a clear and memorable positioning in a competitive logistics and import/export market. By grounding the brand in the philosophy of purpose and balance, we created a visual system that feels both modern and timeless—helping Ikigai stand out from traditional corporate competitors. The bold symbol, inspired by the Ikigai framework, communicates connection and flow, while the clean typography reinforces professionalism and trust. Together, these elements allowed Ikigai to project confidence, attract new business partners, and build stronger credibility in both local and international markets.
